rob dalton

millimetre design/aramark - warner bros studio tour bid document

Senior graphic designer

duties: graphic design | project management

graphic design

The concept behind the bid document was to show that Aramark could be trusted to safeguard Warner Bros.’ properties while providing exemplary services. Provision of services detail was outlined by the sales team while demonstrating a love and respect of movie making fell to us. By peppering the document with movie making references, specifically using Warner Bros. properties, we ensured that the presentation carried this message on every page. Further we designed bespoke movie posters as the chapter dividers and included the Sales Manager’s introduction as a marked up script.

project management

As with all projects carried out with Aramark, relationship management played as large a role as project management. With four creative teams as well as the sales team involved, project management duties entailed division of duties, monitoring of content layout, proofreading and copy editing. Ensuring clear up and downstream communication allowed us to receive clear messaging from upstream and distribute this as feedback downstream. With a project lead based in the UK and a bank holiday long weekend in the middle of the design period, this clear communication became key to the success of this project.