The Untold brand was essentially an offshoot of Rory’s Story Cubes. Taking a cue from that product’s story telling nature, Untold looked to formalise the structure around storytelling in 5 steps. Presentation therefore became key. The O of Untold became the “portal” marque, signifying the ability of our best loved stories to transport us to some other place. It was decided that a fully illustrated box and game board would enrich the experience.
Taking inspiration from vintage Mad magazines, who would pepper the page with gags outside of the story frames, we tried to cram in as many tropes as we could, endeavouring to put a humorous spin on each. The playful presentation of these appealed to the younger market while the parodic nature of some of the illustrations was aimed at older players.
