brand design
creativity hub | untold
illustration | brand design | packaging design | localisation | project management

The Untold brand was an offshoot of Rory’s Story Cubes. Developing Story Cubes’ narrative creation nature, Untold looked to formalise the structure around storytelling in 5 steps.

The O of Untold became the “portal” marque, signifying the ability of our best loved stories to transport us to some other place. It was decided that a fully illustrated box and game board would enrich the experience.