rob dalton

Creativity hub / HUB games

lead icon designer/Head of localisation

During my time with The Creativity Hub, I mainly worked as Lead Icon Designer for Rory’s Story Cubes, developing the brand from generic sets into ones based on licensed properties. Each set was a labour of love encompassing many hours of research and iterative design to create the perfect icon for each face.

When The Creativity Hub rebranded to Hub Games and pivoted to other properties, I was very pleased to take on the illustration and design duties for two new games; Untold and Blank. With a very stripped back team, we were able to take these products from initial concept to manufacturing in a matter of months. When these new games generated interest overseas, I was able to fold localisation into my role in order to maintain consistency of presentation across all markets.