rob dalton

millimetre design/aramark - regus bid document

Senior graphic designer

duties: graphic design | project management

graphic design

As with all Aramark bid documents, the aim with this was to demonstrate through design that Aramark could enter into a relationship with the client without taking over entirely. It was vital to communicate to the client that Aramark would be highly respectful of what had gone before, the client’s mission statement and its relationship with its employees.

We looked at what was then current Regus branding. Their billboards were playful, featuring hand drawn doodles around the messaging they wished to convey. We carried this into our chapter dividers, drawing up custom doodles to capture the concept of each chapter’s content. Further, we ensured that their palette was used throughout and that any infographics featured the same style of icon and presentation that they used in their presentations and client documentation. A screw bound hardcover was designed and used to create the idea of a robust but thoughtful and considered pair of hands taking it into its care.

project management

As with all projects carried out with Aramark, relationship management played as large a role as project management. Working with the sales team and client manager, we ensured that a clear pipeline was created and maintained to ensure clear communication and rapid iteration of drafts.