O’Neill Foley are the the largest and longest-standing firm of Chartered Accountants in the South East specialising in Audit & Assurance, Tax & Advisory, Corporate Finance and Business Recovery & Insolvency. I really enjoyed working with this client. They were engaged with Millimetre Design’s interiors team designing and fitting out a new office space for the company when they took the opportunity to refresh their brand which was rather stale and in need of a new lease of life. One of their main aims was to be seen as a more visible, more viable alternative to new graduate accountants who were looking further afield than Dublin.
The identity we settled on was muted and conservative but with striking colour use in the logo as well as a feature N comprising of two skewed chevrons traveling up and down. The client had already had a promotional video made which also focused on the rich cultural lifestyle, and lower rents, enjoyed in Kilkenny. Their communicating of their brand sensibilities was already underway. We branded the video and released it untouched. One of the most enjoyable aspects of this project was the client buy-in. All concerned stakeholders fully engaged with the brand workshops, the whittling down process of options and the final sign off of the project.
