rob dalton

millimetre design/aramark - nike presentation

Senior graphic designer

duties: graphic design | project management

graphic design

As with all Aramark presentations, the aim with this was to demonstrate through design that Aramark could enter into a relationship with the client without taking over entirely. It was vital to communicate to the client that Aramark would be highly respectful of what had gone before, the client’s mission statement and its relationship with its employees.

Being able to draw on Nike’s marketing handbook was invaluable to the success of this presentation. The use of their own promotional imagery allowed us to demonstrate that Aramark’s FM team were willing to go above and beyond in much the same way as the athletes in the provided images and those in Nike’s stable. Looking to their history of smashing goals, all of the content in the slides was slanted towards demonstrating Aramark’s past in a similar vein. Clarity of communication was also key. We reduced the amount of text onscreen to a bare minimum and, wherever possible, presented any and all information as infographics.

project management

As with all projects carried out with Aramark, relationship management played as large a role as project management. Working with the sales team and client manager, we ensured that a clear pipeline was created and maintained to ensure clear communication and rapid iteration of drafts.