millimetre design - harvest homemade, athlone shopping centre
Senior BRAND designer/graphic designer
duties: branding | signage fit out | graphic design | project management
branding
The original brand for Harvest Cafe, as it was known, was sorely in need of a refresh. After a visit with the client onsite, we discovered their chefs were creating delicious baked goods and hot meals using recipes handed down from their parents. We pushed the focus of the brand to the love and heart of homemade foods, creating a brand story that reflected this. The interiors team redesigned the dark, mismatched interior into a bright, airy country kitchen style with soft teals and off-whites.
SIGNAGE FIT OUT
Shying away from the usual use of vinyl, we enlisted the services of Triskill painters to stencil brand appropriate messaging and wayfinding to selected walls. The aim was to reinforce the personal touch Harvest Homemade’s chefs were bringing to the table every day.
graphic design
Hanging menus were presented as chalkboard style with swappable overlays. A simple, handwritten typeface was used throughout. Motifs of leaves and flora were used to ornament brand messaging and wayfinding to drive home the message that this was all natural.
project management
Created the signage pack and schedule and sent to tender. Liaised with the client and suppliers to facilitate easier communication. Provided complete budget analysis based on submitted tenders.