creativity hub - blank
LEAD illustrator/senior designer/HEAD OF LOCALISATIOn
duties: branding | illustration | graphic design | project management
Blank packaging and contents
branding
Creation of the Blank brand, a relatively simple, playful concept. The focus was on colour with a vivid yellow being selected due to its connection to lightbulb moments and the creativity inherent in egg yokes. While most of the products I worked on for The Creativity Hub/Hub Games contained quite polished illustration, we decided to hand draw each piece for this using Sharpies which were then scanned. There are very few straight lines used anywhere on this product to reflect the loose nature of play that comes from the users customising their own cards and thus creating their own rules. The box is robust card with a sliding drawer, ideal for stowing into a carry on bag or storing in the centre console of a family car.
illustration
Fully illustrated game box and cards featuring rough, hand drawn illustrations.
graphic design
Design of all collateral including layout of the instruction booklet, packaging and game cards. Prototyping and testing of different box designs and card weights.
project management
Managed the localisation process to ensure consistency of presentation and copy across all markets. Proofread and copy edited all collateral.
Original pencil sketches of game board
Back of packaging how to play infographic