Creation of the Blank brand entailed a relatively simple, playful concept and making it as accessible as possible. The focus was on colour with a vivid yellow being selected due to its connection to lightbulb moments and the creativity inherent in egg yokes. While most of the products I worked on for The Creativity Hub/Hub Games contained quite polished illustration, we decided to hand draw each piece for this using Sharpies which were then scanned.
There are very few straight lines used anywhere on this product to reflect the loose nature of play that comes from the users customising their own cards and thus creating their own rules. The box is robust card with a sliding drawer, ideal for stowing into a carry on bag or storing in the centre console of a family car.
